The goal of this campaign was to promote the new single of the band.
We did not want to rely on any playlist placement so we used a strategy involving social media ads to maximize the impact of the release.
All the following results came from organic efforts without the help of any editorial playlist:
- From 2,000 to 20,000 monthly listeners
- 33,000 streams of the new single in two weeks
- More than 1,000 new Spotify followers