Fate Unburied came to us to promote their new album: A Pale Color Perception: Hostility.
We worked on the campaign for about one month and got the following results:
A big factor that played into making this campaign successful is the focus on driving extremely high quality traffic to both platforms from the beginning, especially on Spotify.
Driving high quality traffic means repeat listeners, great album/track save ratio, and an overall increase in engagement.
This brought the album to be pushed via both Release Radar and Discover Weekly, and the whole campaign led to 20,000 streams over the course of one month, 140+ new followers on Spotify and more than 16,000 views on YouTube.