night ride
The Campaign
Chris Lee aka Night Ride came to us before releasing his new track ‘Time’.
Before working with us he mainly worked with playlist companies so we really focused on increasing his organic traction rather than just focusing on getting his track on playlists to boost the numbers.
We ran a pre-save campaign that looked like this:
The campaign led to almost 600 saves of the song over the course of one month, doubling his followers on Spotify and gaining many new fans on Instagram organically.
After testing different creatives and being able to acquire the data needed to refine and lower the cost of his ads, he’s now converting total strangers to actual listeners on Spotify at 10p each.
I'm blown away with how Noiselash is working for me and my music. I was paying agencies to put me on people's playlists and i was seeing an increase in streams and a dropoff after a few weeks, but the work Giovanni and the team are doing is really helping me having a real long term growth. There are no shortcuts, but now i'm getting way more likes, comments, shares and the streams i'm getting come from people who actually choose to listen to my music.
Chris LeeNight Ride 
