the wind covenant
The Wind Covenant came to us for the release of their new music video.
One of the main goals for the campaign was engagement and organic growth, so we focused on advertising the video inside the YouTube platform using highly targeted ads aimed towards YouTube channels similar to the band’s genre to maximize click-through-rate to bring comments, thumbs up and subscribers as well as generating video views.
The campaign led to more than 60,000 views with more than 1,000 likes and almost 300 comments.
After testing different placements and keywords and being able to acquire the data needed to refine and lower the cost of the whole campaign, combined with the band’s efforts on the other social media platforms, the band also generated 25,000 streams and 450 Spotify followers, now sitting at more than 10,000 monthly listeners one month after their first ever release.