We started working on a campaign for Zai Karter to promote his new song Carolina.
We promoted his song purely with targeted, highly converting ad campaigns, and we have been able to not only reach 50,000 streams in a short period of time, but a 1:5 listeners to streams ratio, and almost 3,000 saves.
To this day, Zai Karter is still getting his song streamed by people who initially saved his song to their personal libraries and through algorithmic playlists, all good indicators of organic, high quality, intend-based engagement.
It's been great to see people sticking with me so long after discovering my music, something you definitely can't do when you solely rely on playlists. Thank you guys!Carlis Wallacezai karter