We started working on a campaign for Zai Karter to promote his new song Carolina.

We promoted his song purely with targeted, highly converting ad campaigns, and we have been able to not only reach 50,000 streams in a short period of time, but a 1:5 listeners to streams ratio, and almost 3,000 saves.

To this day, Zai Karter is still getting his song streamed by people who initially saved his song to their personal libraries and through algorithmic playlists, all good indicators of organic, high quality, intend-based engagement.